Link building is the process of connecting with other websites to have them link back to your website content. All Marketers and business owners looking to increase their rankings and influence in a particular network should be interested in building links to drive referral traffic and increase their site’s validity.
Google’s algorithms are complex and always changing. Backlinks provide a way for the engine and site visitors to gain a sense of validity and authority of the author or site entity. Backlinks remain an important part of how every search engine determines how a site ranks in relation to the keywords and content on a given subject. Building links is one of the many strategies used in search engine optimization (SEO) because links are a signal to search engines (Like Google) that your site is a quality resource worthy of citation. In doing so, the validation from the search engine means your “ranking” will improve and your content and site will have a higher probability of showing up for searching users.